Wellington’s Lunar New Year Festival to proceed with principal sponsorship from Lee Kum Kee

The highly anticipated Lunar New Year Festival in Wellington is proceeding in 2025.

Asian Events Trust is thrilled to confirm Lee Kum Kee’s continuation in 2025 as the principal sponsor for the event. The festival, which has become a cornerstone of Wellington's cultural calendar, will once again bring together thousands of people to enjoy traditional performances, delicious food, and vibrant displays that honour the Lunar New Year.

Linda Lim, Asian Events Trust Chair says, “support from Lee Kum Kee, a globally recognised brand with a rich history of promoting authentic flavours of Asian cuisine , aligns perfectly with the festival’s mission to foster cultural exchange and community engagement.”

“This partnership underscores Asian Events Trust and Lee Kum Kee’s commitment to celebrating cultural diversity and community spirit in Aotearoa New Zealand’s capital,” says Lim.

The festival’s success and contribution to Wellington’s community was recently highlighted in its win at the Wellington Airport Regional Community Awards. Asian Events Trust was recognised for the outstanding contribution that Lunar New Year celebrations make to the community.

This accolade resonates strongly with Lee Kum Kee’s vision of enriching lives through quality, tradition, and connection.

“We are proud to continue our support for the 2025 Lunar New Year Festival in Wellington, bringing the authentic flavours of Asian cuisine to this vibrant celebration,” says Vincent Wong, President - APAC, Lee Kum Kee.

“The festival reflects our commitment to celebrating cultural traditions and bringing people together - values that are at the heart of our brand. We look forward to seeing everyone again at the festival,” says Dodie Hung, Executive Vice President - Corporate Affairs, Lee Kum Kee.

Lunar New Year’s Day falls  on 29 January 2025, when Asian communities bid farewell to the Dragon and welcome the Year of the Snake. Planning by Asian Events Trust is underway towards a two week festival programme from 1-16 February that will include a variety of events and activities across Wellington, culminating in Festival Day on 16 February 2025, with food, craft and cultural entertainment on Wellington’s waterfront.

“We are excited to work with the community to celebrate the rich cultural heritage of the Lunar New Year, brought to life by performers, artists, and food vendors from across the region,” says Lim

Registrations of interest for participation in the 2025 Lunar New Year Festival, will be online on the festival website soon. Visit www.lunarnewyearfestival.co.nz or follow @lnywellington.